Hey, I’m Dani.
Product Leader | Strategist | Doer
Glad you’re here!
A bit about me.
I’m a seasoned product leader with deep experience in edtech and enterprise SaaS. I’ve led product strategy and operations at companies in varying growth stages, managing both consumer and B2B product lines and driving adoption at scale across universities, health systems, school districts and state agencies. My expertise spans product operations, program management, and go-to-market execution, and I’m skilled at translating complex needs into clear roadmaps and high-impact deliverables. I bring a mix of tactical execution and strategic vision, helping organizations grow, innovate, and operate more effectively.
My approach.
I thrive on turning complex problems into clear, actionable plans and driving them through to execution. I combine strong operational discipline with a human-centered, data-informed mindset to deliver scalable, high-impact solutions. I’m fluent across design, project, and data tools, and excel at breaking down big initiatives into iterative deliverables that align cross-functional teams. My approach is grounded in tactical execution, stakeholder alignment, and continuous discovery, ensuring every decision creates measurable business impact and a better user experience.
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Data + UXR
Data is the signal, user conversations provides the context. Strong product leaders value both.
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User First. Always.
Embrace the Nordstroms model. Strong user relationships built on trust and reliability drive LTV and combat churn.
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Iterate. Then iterate again.
Rome wasn’t built in a day. Don’t let perfect be the enemy of the good. Don’t make your users wait for better.
Case Studies
Efficacy research should be doable by all EdTech providers and understandable by all EdTech consumers.
In 2023 the US was facing a problem of an over abundance of EdTech options in US schools with too little oversight on what actually moved the needle. We changed that by making research on effectiveness of EdTech products feasible for all companies and the results easier to interpret.
Medical students need the opportunity to practice patient interactions and to apply clinical knowledge.
Medical students face a challenge in the transition from didactic instruction in the first half of medical to application when they start clinical rotations. The mental leap to apply conceptional knowledge to a bleeding patient in a crowded ER is a big one. We addressed this gap in training with AI-driven case based learning that provides studnets with the opportunity to interact with patients in authentic and dynamic clinical scenarios.
K-12 teachers and administrators don’t have time to sift through data and complicated charts. They need actionable insights.
The dashboard is dead. At least it is for K-12 EdTech. Long gone are the days where complicated charts and tables of data pass as insights. We addressed this issue by tackling the problem that teachers and administrators don’t have time to sift through piles of information. They need key information about how their students are performing and where they are struggling to inform instruction on the fly.
Recommendations
"Dani was able to enter a complex space and revive a part of the product experience that had been relatively stagnant. Under her direction, she breathed new life into that experience and created a short and long term vision for what a reporting product could be."
Senior Developer, Newsela
“Dani has a fantastic ability to navigate a complex situation and develop a solution that meets stakeholders' needs.”
Project Manager, Learning A-Z
"Dani is strategic and thoughtful in her thinking, with top-notch documentation and tactical execution. So much so that her approach to solving these problems inspired much of the product org to use her documents as a template going forward."
Lead product designer, Newsela
